Your Team
EXPERIENCE. PASSION. RESULTS.
The CBD Authority Leadership Team
PROVEN WINNERS that are here to HELP YOU SUCCEED.
The CBD Authority Leadership Team has over 50 years of combined experience in the Franchise, Retail, E-Commerce, Product Creation, Formulation, Marketing, Branding and Service sectors. The CBD Authority Team has the most experience, most success, and broadest cross-disciplinary skillset of any team in the industry. And they are here to help YOU succeed.
Trenton S. Ulicny
Co-Founder, Co-CEO
Experience:
Mr. Ulicny is a serial entrepreneur with a strong track record of innovation, insightful management and success. Prior to CBD Authority, Mr. Ulicny founded/co-founded multiple companies including: TY KU Sake, Motiv-8 Performance, Kratos Gyms, The Collective, and Flatline Graphix & Signs. Mr. Ulicny has also served as: President – Nutrition Zone Franchising, President – Exclusive Nutrition Products, and CEO – Robert Comstock Clothing.
Education and Awards:
Masters in International Business Finance & Marketing – Columbia University, NY
Masters Programme International Affairs & European Studies – Aalborg University, Denmark
B.A. in Global Studies – University of California, Santa Barbara
Six Star Diamond Award
iF Design Award
Joe Eckstrom
Co-Founder, Co-CEO
Experience:
Mr. Eckstrom has over 20+ years experience within the franchise, health and fitness industry, successfully identifying opportunities and executing. Mr. Eckstrom is one of the few leaders who has been able to achieve and sustain Franchise success in the highly competitive Sports Nutrition and Health industry.
Prior to CBD Authority, Mr. Eckstrom founded and lead as CEO Nutrition Zone Franchising, which is still offering the premier sports supplement brick and mortar experience over 15+ years later. Mr. Eckstrom has also held the following positions: Founder – Exclusive Nutrition Products, Founder – 4Front Nutrition, Co-Founder – Kratos Gyms, Franchisee – Nutrishops, Franchisee – Max Muscle, Manager – Family Fitness/ 24hr Fitness.
Greg Ferrell
Head of Franchising
Experience:
Mr. Ferrell Co-founded Conehead Investments (CHI) in 1995 as integral members of the initial Development Team of global Ice Cream Franchise Brand Cold Stone Creamery. Cold Stone continues to flourish today with over 1000+ domestic franchise locations and 200+ international locations. CHI directly supports over 140+ Cold Stone Creamery franchise stores in Southern California and Nevada.
Mr. Ferrell and the CHI team leads CBD Authority’s Franchise Sales and Support Team. The Team has over 100+ combined years of franchising experience and has laid the foundation for an industry setting, explosive roll-out plan for CBD Authority.
Education and Industry Associations:
B.S. in Business Management – Cal Poly, Pomona CA
B.S. in Restaurant and Hotel Mgt – Cal Poly, Pomona CA
Member of the International Conference of Shopping Centers
Member for the National Restaurant Association
Member for the Cold Stone Area Developer Council
Head of the Cold Stone Area Developer Legal Sub-Committee
Vince Romero
SVP Operations, Partner
Experience:
Mr. Romero brings an extensive skill set and experience to leading CBD Authority’s Operations and Training. Prior to CBD Authority, Mr. Romero was instrumental in the creation and execution of Nutrition Zone Franchising, having served a variety of operational roles and responsibilities including: Franchisee Owner, Multi-Store Manager, Corporate Manager, and VP of Operations. Mr. Romero is also a leading and respected authority in the field of Health and Nutrition, having taught and lectured on the subject for over a decade.
Education and Certifications:
Pursuing B.S. in Business Administration – Fullerton College, CA
Dietary Supplement Expert – Huntington College, CA
Certified Specialist in Sports Nutrition (ISSA)
The CBD Authority Leadership Team has been featured within the following TV, news and media outlets.
Previous Success & Experience
Nutrition Zone Franchising
Sports Supplement Franchisor
Nutrition Zone Retail
Supplement & Wellness Stores
NZONE Retail Partners
Supplement & Wellness Stores
Exclusive Nutrition Products
Product Formulation/Distribution
Kratos Gym
Small Box Gyms
24hr Fitness
Large Box Gyms
Motiv8 Performance
Health Supplements
TY KU Sake
Premium Alcohol Brand
LiF Tequila
Premium Alcohol Brand
Robert Comstock Apparel
Men’s Apparel Brand
Strength Cartel
Apparel & Supplements
TEAM MTV8
Fitness Bootcamps
Zion Distribution
Product Distribution Services
UNLSHD Society
Supplements & CBD
Black Dragon Labs
Body Building Supplements
Next Level Nutrition
Sports Supplements
NZ Nutraceuticals
Wellness & Supplements
Body Fuse USA
Sports Supplements
