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Your Team

EXPERIENCE. PASSION. RESULTS.

The CBD Authority Leadership Team

PROVEN WINNERS that are here to HELP YOU SUCCEED.

The CBD Authority Leadership Team has over 50 years of combined experience in the Franchise, Retail, E-Commerce, Product Creation, Formulation, Marketing, Branding and Service sectors. The CBD Authority Team has the most experience, most success, and broadest cross-disciplinary skillset of any team in the industry. And they are here to help YOU succeed.

Trenton S. Ulicny

Co-Founder, Co-CEO

Experience:

Mr. Ulicny is a serial entrepreneur with a strong track record of innovation, insightful management and success. Prior to CBD Authority, Mr. Ulicny founded/co-founded multiple companies including: TY KU Sake, Motiv-8 Performance, Kratos Gyms, The Collective, and Flatline Graphix & Signs. Mr. Ulicny has also served as: President – Nutrition Zone Franchising, President – Exclusive Nutrition Products, and CEO – Robert Comstock Clothing.

Education and Awards:

Masters in International Business Finance & Marketing – Columbia University, NY

Masters Programme International Affairs & European Studies – Aalborg University, Denmark

B.A. in Global Studies – University of California, Santa Barbara

Six Star Diamond Award

iF Design Award

Top 50 All Time Beverage World Innovation Award

Joe Eckstrom

Co-Founder, Co-CEO

Experience:

Mr. Eckstrom has over 20+ years experience within the franchise, health and fitness industry, successfully identifying opportunities and executing. Mr. Eckstrom is one of the few leaders who has been able to achieve and sustain Franchise success in the highly competitive Sports Nutrition and Health industry.

Prior to CBD Authority, Mr. Eckstrom founded and lead as CEO Nutrition Zone Franchising, which is still offering the premier sports supplement brick and mortar experience over 15+ years later. Mr. Eckstrom has also held the following positions: Founder – Exclusive Nutrition Products, Founder – 4Front Nutrition, Co-Founder – Kratos Gyms, Franchisee – Nutrishops, Franchisee – Max Muscle, Manager – Family Fitness/ 24hr Fitness.

Greg Ferrell

Head of Franchising

Experience:

Mr. Ferrell Co-founded Conehead Investments (CHI) in 1995 as integral members of the initial Development Team of global Ice Cream Franchise Brand Cold Stone Creamery. Cold Stone continues to flourish today with over 1000+ domestic franchise locations and 200+ international locations. CHI directly supports over 140+ Cold Stone Creamery franchise stores in Southern California and Nevada.

Mr. Ferrell and the CHI team leads CBD Authority’s Franchise Sales and Support Team. The Team has over 100+ combined years of franchising experience and has laid the foundation for an industry setting, explosive roll-out plan for CBD Authority. 

Education and Industry Associations:

B.S. in Business Management – Cal Poly, Pomona CA

B.S. in Restaurant and Hotel Mgt – Cal Poly, Pomona CA

Member of the International Conference of Shopping Centers

Member for the National Restaurant Association

Member for the Cold Stone Area Developer Council

Head of the Cold Stone Area Developer Legal Sub-Committee

Vince Romero

SVP Operations, Partner

Experience:

Mr. Romero brings an extensive skill set and experience to leading CBD Authority’s Operations and Training. Prior to CBD Authority, Mr. Romero was instrumental in the creation and execution of Nutrition Zone Franchising, having served a variety of operational roles and responsibilities including: Franchisee Owner, Multi-Store Manager, Corporate Manager, and VP of Operations. Mr. Romero is also a leading and respected authority in the field of Health and Nutrition, having taught and lectured on the subject for over a decade.

Education and Certifications:

Pursuing B.S. in Business Administration – Fullerton College, CA

Dietary Supplement Expert – Huntington College, CA

Certified Specialist in Sports Nutrition (ISSA)


The CBD Authority Leadership Team has been featured within the following TV, news and media outlets.


Previous Success & Experience

Nutrition Zone Franchising
Sports Supplement Franchisor

Nutrition Zone Retail
Supplement & Wellness Stores

NZONE Retail Partners
Supplement & Wellness Stores

Exclusive Nutrition Products
Product Formulation/Distribution

Kratos Gym
Small Box Gyms

24hr Fitness
Large Box Gyms

Motiv8 Performance
Health Supplements

TY KU Sake
Premium Alcohol Brand

LiF Tequila
Premium Alcohol Brand

Robert Comstock Apparel
Men’s Apparel Brand

Strength Cartel
Apparel & Supplements

TEAM MTV8
Fitness Bootcamps

Zion Distribution
Product Distribution Services

UNLSHD Society
Supplements & CBD

Black Dragon Labs
Body Building Supplements

Next Level Nutrition
Sports Supplements

NZ Nutraceuticals
Wellness & Supplements

Body Fuse USA
Sports Supplements


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